A common mistake in a non-digital industry is to dismiss digital marketing for your business. If you own a business – there is a niche audience for you, waiting in the realm of online marketing.

Reaching the right audience for you doesn’t have to be expensive. You just need to know how to do it.

Here are some cost-effective digital marketing secrets that are going to help promote your commercial laundry business.

Email Marketing

Gone are the days of hard copy newsletters. Stop wasting your time and money on printing. It’s time to automate your emails.

Email automation gives businesses the ability to schedule and send out content automatically.

Think about using email addresses gathered from in-store contests and past customers to create an audience for your newsletter.

What should you include in your newsletter? Here are some points to consider:

  1. Print collect coupons
  2. Store news
  3. Upcoming events
  4. Social platform promotion

How often should you send out a newsletter? That’s up to you. But a general rule is that you need to be consistent with your content. So don’t send one out every month and then disappear for three. Stick to a schedule.

How do you keep yourself on schedule?

Look into reputable email marketing companies to deliver your laundry business newsletter. Whether or not you want to update your readers weekly, monthly or quarterly. Email marketing companies will ensure your newsletter reaches your audience on time.

Email Marketing Companies:

  1. Mailchimp
  2. Constant Contact
  3. AWeber

Being consistent with your content builds up trust with your readers and will generate more interest around your laundry business.

SEO

SEO also known as Search Engine Optimisation is all about getting your content seen organically.

You might not have any little to no budget to spend on your digital marketing. If this is the case, then focus on the little things within your control.

Search engines provide targeted traffic. Your ranking within the search engine can be boosted and placed where users can find it.

But how can you boost your SEO?

Think about it like this. What are the most common things you input into a search engine surrounding your business? What common questions do customers have about laundry solutions?

On your social media platforms ensure that you’re targeting those keywords. Use the keywords in your title and throughout your blog post or social post.

By doing this simple step you’ll boost your rankings in search engines. The more you do it, the higher your business will rank over competing laundry companies.

Google Adwords

Did you know you can target ads related to your business directly to the people looking for laundry solutions?

Adwords is also known as “search advertising” and is a low-cost effective way of reaching new or existing customers.

Much like Facebook, you have complete control over the budget for your ad campaign. There is no minimum. You set your amount and only pay when people physically click on your ad. Once you’ve exhausted the budget you’ll have the option add more money or end the campaign.

Content Marketing

Writing is cheaper but it can’t beat visual content.

Content marketing is using content to promote your business. For a laundry business, it’ll be the most effective way to draw in new customers.

The aim is to stimulate interest in your product.

Here are some ideas to get you thinking:

  1. Videos – product promotions, testimonials, business advertisement
  2. Blog – become a master in educating people about laundry
  3. Podcast – provide laundry solutions to listeners
  4. Social media posts – photos will always capture more attention than words!

An important note about content marketing is that you need to constantly provide value. There is no point pushing content for the sake of it. Ensure that the content you are pushing is giving something back to your customers.

Goodluck With Your Laundry

We hope these digital marketing ideas have given you some perspective about what digital marketing can do for your laundry business.

At Dependable Laundry Solutions, we’re always on hand to answer any questions you may have. Simply visit our website to find out everything you need to know or get in touch to talk to our qualified consultants.

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Phone: 1800 629 824

Email: sales@dependablelaundry.com.au